MI.Business.Console

for Promomed

Update: 27.02.2024

Last week: 7 week 2024 (12.02.2024 - 18.02.2024)

Last full month: January 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 141	8.2%	11.1%	0.9	16 129 992	8.5%	9.6%	0.8	-0.2%
MoM	26 944	-13.8%	11.2%	1.1	60 190 108	-9.5%	9.7%	1.2	-22.4%
YTD	44 985	26.6%	11.0%	2.1	100 764 442	57.8%	9.6%	2	2.6%
MAT	350 288	33.6%	9.4%	1.8	693 714 240	44.0%	7.9%	1.5	7.4%
BRAINMAX
WoW	923	-5.5%	100.0%	0	3 355 432	-6.1%	100.0%	0	-5.5%
MoM	4 282	-21.7%	100.0%	0	15 184 484	-21.8%	100.0%	0	-21.7%
YTD	6 705	85.1%	100.0%	0	23 981 182	96.9%	100.0%	0	85.1%
MAT	49 733	260.1%	100.0%	NA	172 798 684	284.4%	100.0%	NA	NA
GOLDLINE PLUS
WoW	17 288	6.4%	43.9%	0	55 329 098	7.6%	35.8%	-0.1	6.5%
MoM	67 010	7.4%	43.5%	-2.3	219 972 521	8.7%	36.1%	-3.2	13.2%
YTD	110 045	6.3%	43.6%	2.4	357 192 497	14.6%	36.0%	-1	0.4%
MAT	875 561	23.0%	45.2%	2.6	2 737 072 201	31.1%	39.5%	2.5	15.8%
MIGRENIUM
WoW	13 627	3.8%	0.6%	0	3 944 889	7.3%	0.7%	0.1	-2.6%
MoM	49 774	6.2%	0.5%	0.1	13 094 535	21.4%	0.6%	0.2	-12.8%
YTD	84 254	2.5%	0.5%	-0.1	22 823 500	53.8%	0.6%	0.1	26.8%
MAT	643 665	9.0%	0.6%	0	130 646 155	24.0%	0.5%	0	8.6%
MODELAX-N
WoW	31 087	2.0%	22.7%	0	12 789 953	4.3%	14.1%	0.4	1.9%
MoM	119 582	21.1%	20.1%	3.9	47 270 565	27.9%	12.0%	2.8	-2.4%
YTD	198 759	61.2%	21.0%	4.7	79 430 663	97.8%	12.7%	3.1	25.5%
MAT	1 243 471	156.6%	19.2%	10.4	422 080 216	159.6%	10.8%	5.8	17.9%
REDUXIN
WoW	13 045	8.4%	33.1%	0.6	71 245 323	9.3%	46.1%	0.6	6.5%
MoM	52 526	24.8%	34.1%	3.2	284 702 122	30.8%	46.8%	4.5	13.2%
YTD	85 176	-3.4%	33.7%	-1.4	461 782 391	23.4%	46.5%	2.2	0.4%
MAT	634 812	3.1%	32.8%	-4	2 960 772 124	13.4%	42.7%	-3.6	15.8%
REDUXIN FORTE
WoW	3 683	6.1%	9.3%	0	16 651 803	5.1%	10.8%	-0.3	6.5%
MoM	12 983	5.2%	8.4%	-0.6	56 969 472	5.2%	9.4%	-1.2	13.2%
YTD	22 022	8.3%	8.7%	0.6	97 928 928	31.6%	9.9%	1	0.4%
MAT	167 695	33.0%	8.7%	1.1	677 003 490	42.2%	9.8%	1.3	15.8%
SALVISAR
WoW	8 789	3.9%	1.1%	0	3 299 513	8.0%	1.0%	0	2.5%
MoM	33 814	-10.9%	1.0%	0	11 736 943	-6.1%	0.8%	0	-10.4%
YTD	55 949	-25.1%	1.1%	-0.6	19 842 533	-17.5%	0.9%	-0.5	13.3%
MAT	479 680	-24.0%	1.2%	-0.4	159 543 199	-25.2%	1.0%	-0.4	3.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	44 985	26.6%	11.0%	2.1	100 764 442	57.8%	9.6%	2	2.6%
BRAINMAX	6 705	85.1%	100.0%	0	23 981 182	96.9%	100.0%	0	85.1%
GOLDLINE PLUS	110 045	6.3%	43.6%	2.4	357 192 497	14.6%	36.0%	-1	0.4%
MIGRENIUM	84 254	2.5%	0.5%	-0.1	22 823 500	53.8%	0.6%	0.1	26.8%
MODELAX-N	198 759	61.2%	21.0%	4.7	79 430 663	97.8%	12.7%	3.1	25.5%
REDUXIN CAPS	85 176	-3.4%	33.7%	-1.4	461 782 391	23.4%	46.5%	2.2	0.4%
REDUXIN FORTE	22 022	8.3%	8.7%	0.6	97 928 928	31.6%	9.9%	1	0.4%
SALVISAR	55 949	-25.1%	1.1%	-0.6	19 842 533	-17.5%	0.9%	-0.5	13.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	350 288	33.6%	9.4%	1.8	693 714 240	44.0%	7.9%	1.5	7.4%
BRAINMAX	49 733	260.1%	100.0%	NA	172 798 684	284.4%	100.0%	NA	NA
GOLDLINE PLUS	875 561	23.0%	45.2%	2.6	2 737 072 201	31.1%	39.5%	2.5	15.8%
MIGRENIUM	643 665	9.0%	0.6%	0	130 646 155	24.0%	0.5%	0	8.6%
MODELAX-N	1 243 471	156.6%	19.2%	10.4	422 080 216	159.6%	10.8%	5.8	17.9%
REDUXIN CAPS	634 812	3.1%	32.8%	-4	2 960 772 124	13.4%	42.7%	-3.6	15.8%
REDUXIN FORTE	167 695	33.0%	8.7%	1.1	677 003 490	42.2%	9.8%	1.3	15.8%
SALVISAR	479 680	-24.0%	1.2%	-0.4	159 543 199	-25.2%	1.0%	-0.4	3.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 141	8.2%	11.1%	0.9	16 129 992	8.5%	9.6%	0.8	-0.2%
BRAINMAX	923	-5.5%	100.0%	0	3 355 432	-6.1%	100.0%	0	-5.5%
GOLDLINE PLUS	17 288	6.4%	43.9%	0	55 329 098	7.6%	35.8%	-0.1	6.5%
MIGRENIUM	13 627	3.8%	0.6%	0	3 944 889	7.3%	0.7%	0.1	-2.6%
MODELAX-N	31 087	2.0%	22.7%	0	12 789 953	4.3%	14.1%	0.4	1.9%
REDUXIN CAPS	13 045	8.4%	33.1%	0.6	71 245 323	9.3%	46.1%	0.6	6.5%
REDUXIN FORTE	3 683	6.1%	9.3%	0	16 651 803	5.1%	10.8%	-0.3	6.5%
SALVISAR	8 789	3.9%	1.1%	0	3 299 513	8.0%	1.0%	0	2.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	26 944	-13.8%	11.2%	1.1	60 190 108	-9.5%	9.7%	1.2	-22.4%
BRAINMAX	4 282	-21.7%	100.0%	0	15 184 484	-21.8%	100.0%	0	-21.7%
GOLDLINE PLUS	67 010	7.4%	43.5%	-2.3	219 972 521	8.7%	36.1%	-3.2	13.2%
MIGRENIUM	49 774	6.2%	0.5%	0.1	13 094 535	21.4%	0.6%	0.2	-12.8%
MODELAX-N	119 582	21.1%	20.1%	3.9	47 270 565	27.9%	12.0%	2.8	-2.4%
REDUXIN CAPS	52 526	24.8%	34.1%	3.2	284 702 122	30.8%	46.8%	4.5	13.2%
REDUXIN FORTE	12 983	5.2%	8.4%	-0.6	56 969 472	5.2%	9.4%	-1.2	13.2%
SALVISAR	33 814	-10.9%	1.0%	0	11 736 943	-6.1%	0.8%	0	-10.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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