for Promomed

Update: 27.02.2024

Last week: 7 week 2024 (12.02.2024 - 18.02.2024)

Last full month: January 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 141 8.2% 11.1% 0.9 16 129 992 8.5% 9.6% 0.8 -0.2%
MoM 26 944 -13.8% 11.2% 1.1 60 190 108 -9.5% 9.7% 1.2 -22.4%
YTD 44 985 26.6% 11.0% 2.1 100 764 442 57.8% 9.6% 2 2.6%
MAT 350 288 33.6% 9.4% 1.8 693 714 240 44.0% 7.9% 1.5 7.4%
BRAINMAX
WoW 923 -5.5% 100.0% 0 3 355 432 -6.1% 100.0% 0 -5.5%
MoM 4 282 -21.7% 100.0% 0 15 184 484 -21.8% 100.0% 0 -21.7%
YTD 6 705 85.1% 100.0% 0 23 981 182 96.9% 100.0% 0 85.1%
MAT 49 733 260.1% 100.0% NA 172 798 684 284.4% 100.0% NA NA
GOLDLINE PLUS
WoW 17 288 6.4% 43.9% 0 55 329 098 7.6% 35.8% -0.1 6.5%
MoM 67 010 7.4% 43.5% -2.3 219 972 521 8.7% 36.1% -3.2 13.2%
YTD 110 045 6.3% 43.6% 2.4 357 192 497 14.6% 36.0% -1 0.4%
MAT 875 561 23.0% 45.2% 2.6 2 737 072 201 31.1% 39.5% 2.5 15.8%
MIGRENIUM
WoW 13 627 3.8% 0.6% 0 3 944 889 7.3% 0.7% 0.1 -2.6%
MoM 49 774 6.2% 0.5% 0.1 13 094 535 21.4% 0.6% 0.2 -12.8%
YTD 84 254 2.5% 0.5% -0.1 22 823 500 53.8% 0.6% 0.1 26.8%
MAT 643 665 9.0% 0.6% 0 130 646 155 24.0% 0.5% 0 8.6%
MODELAX-N
WoW 31 087 2.0% 22.7% 0 12 789 953 4.3% 14.1% 0.4 1.9%
MoM 119 582 21.1% 20.1% 3.9 47 270 565 27.9% 12.0% 2.8 -2.4%
YTD 198 759 61.2% 21.0% 4.7 79 430 663 97.8% 12.7% 3.1 25.5%
MAT 1 243 471 156.6% 19.2% 10.4 422 080 216 159.6% 10.8% 5.8 17.9%
REDUXIN
WoW 13 045 8.4% 33.1% 0.6 71 245 323 9.3% 46.1% 0.6 6.5%
MoM 52 526 24.8% 34.1% 3.2 284 702 122 30.8% 46.8% 4.5 13.2%
YTD 85 176 -3.4% 33.7% -1.4 461 782 391 23.4% 46.5% 2.2 0.4%
MAT 634 812 3.1% 32.8% -4 2 960 772 124 13.4% 42.7% -3.6 15.8%
REDUXIN FORTE
WoW 3 683 6.1% 9.3% 0 16 651 803 5.1% 10.8% -0.3 6.5%
MoM 12 983 5.2% 8.4% -0.6 56 969 472 5.2% 9.4% -1.2 13.2%
YTD 22 022 8.3% 8.7% 0.6 97 928 928 31.6% 9.9% 1 0.4%
MAT 167 695 33.0% 8.7% 1.1 677 003 490 42.2% 9.8% 1.3 15.8%
SALVISAR
WoW 8 789 3.9% 1.1% 0 3 299 513 8.0% 1.0% 0 2.5%
MoM 33 814 -10.9% 1.0% 0 11 736 943 -6.1% 0.8% 0 -10.4%
YTD 55 949 -25.1% 1.1% -0.6 19 842 533 -17.5% 0.9% -0.5 13.3%
MAT 479 680 -24.0% 1.2% -0.4 159 543 199 -25.2% 1.0% -0.4 3.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 44 985 26.6% 11.0% 2.1 100 764 442 57.8% 9.6% 2 2.6%
BRAINMAX 6 705 85.1% 100.0% 0 23 981 182 96.9% 100.0% 0 85.1%
GOLDLINE PLUS 110 045 6.3% 43.6% 2.4 357 192 497 14.6% 36.0% -1 0.4%
MIGRENIUM 84 254 2.5% 0.5% -0.1 22 823 500 53.8% 0.6% 0.1 26.8%
MODELAX-N 198 759 61.2% 21.0% 4.7 79 430 663 97.8% 12.7% 3.1 25.5%
REDUXIN CAPS 85 176 -3.4% 33.7% -1.4 461 782 391 23.4% 46.5% 2.2 0.4%
REDUXIN FORTE 22 022 8.3% 8.7% 0.6 97 928 928 31.6% 9.9% 1 0.4%
SALVISAR 55 949 -25.1% 1.1% -0.6 19 842 533 -17.5% 0.9% -0.5 13.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 350 288 33.6% 9.4% 1.8 693 714 240 44.0% 7.9% 1.5 7.4%
BRAINMAX 49 733 260.1% 100.0% NA 172 798 684 284.4% 100.0% NA NA
GOLDLINE PLUS 875 561 23.0% 45.2% 2.6 2 737 072 201 31.1% 39.5% 2.5 15.8%
MIGRENIUM 643 665 9.0% 0.6% 0 130 646 155 24.0% 0.5% 0 8.6%
MODELAX-N 1 243 471 156.6% 19.2% 10.4 422 080 216 159.6% 10.8% 5.8 17.9%
REDUXIN CAPS 634 812 3.1% 32.8% -4 2 960 772 124 13.4% 42.7% -3.6 15.8%
REDUXIN FORTE 167 695 33.0% 8.7% 1.1 677 003 490 42.2% 9.8% 1.3 15.8%
SALVISAR 479 680 -24.0% 1.2% -0.4 159 543 199 -25.2% 1.0% -0.4 3.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 141 8.2% 11.1% 0.9 16 129 992 8.5% 9.6% 0.8 -0.2%
BRAINMAX 923 -5.5% 100.0% 0 3 355 432 -6.1% 100.0% 0 -5.5%
GOLDLINE PLUS 17 288 6.4% 43.9% 0 55 329 098 7.6% 35.8% -0.1 6.5%
MIGRENIUM 13 627 3.8% 0.6% 0 3 944 889 7.3% 0.7% 0.1 -2.6%
MODELAX-N 31 087 2.0% 22.7% 0 12 789 953 4.3% 14.1% 0.4 1.9%
REDUXIN CAPS 13 045 8.4% 33.1% 0.6 71 245 323 9.3% 46.1% 0.6 6.5%
REDUXIN FORTE 3 683 6.1% 9.3% 0 16 651 803 5.1% 10.8% -0.3 6.5%
SALVISAR 8 789 3.9% 1.1% 0 3 299 513 8.0% 1.0% 0 2.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 26 944 -13.8% 11.2% 1.1 60 190 108 -9.5% 9.7% 1.2 -22.4%
BRAINMAX 4 282 -21.7% 100.0% 0 15 184 484 -21.8% 100.0% 0 -21.7%
GOLDLINE PLUS 67 010 7.4% 43.5% -2.3 219 972 521 8.7% 36.1% -3.2 13.2%
MIGRENIUM 49 774 6.2% 0.5% 0.1 13 094 535 21.4% 0.6% 0.2 -12.8%
MODELAX-N 119 582 21.1% 20.1% 3.9 47 270 565 27.9% 12.0% 2.8 -2.4%
REDUXIN CAPS 52 526 24.8% 34.1% 3.2 284 702 122 30.8% 46.8% 4.5 13.2%
REDUXIN FORTE 12 983 5.2% 8.4% -0.6 56 969 472 5.2% 9.4% -1.2 13.2%
SALVISAR 33 814 -10.9% 1.0% 0 11 736 943 -6.1% 0.8% 0 -10.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs